Tumaini Shoo
(2-my-Knee)
Tumaini means “hope” in Swahili.
It’s a word that reflects both where I come from and how I approach creativity — with optimism, intention, and heart.
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My path to copywriting wasn’t linear. It’s been shaped by years of diverse experiences: from teaching others how to dive deep into new skills (literally, I was a swim instructor), international development work, event management, and sales to copywriting.
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Each chapter taught me how to connect with people, understand what they truly value, and communicate with clarity, empathy, and impact.
The strongest copy speaks to your audiences
dreams and calms their fears.
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Copywriting
Web, social, and email copy that connects and converts.
From landing pages and product descriptions to AI prompts, I help your brand speak clearly, credibly, and persuasively every time.
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Headlines, Ads & Billboards
Short. Sharp. Scroll-stopping.
High-impact copy that grabs attention and inspires action, whether it’s on a screen, in a feed, or out in the world..
Newsletters & Email Marketing
Keep your audience informed, inspired, and engaged.
From product launches to seasonal campaigns, I craft newsletters that build excitement and strengthen brand connection.
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Email Campaigns & Drip Sequences
Automated strategy that feels human.
I design and write lifecycle flows that nurture leads, guide customers, and drive measurable growth over time.
