Become Maker Made.
Client: Maker.co
Task: Drip Email Campaign
Action:
-
Identify an ideal customer to acquire and provide a reason for outreach.
-
Identify contacts in the company and give provide the rationale for each contact/persona.
-
Create a drip campaign for outbound outreach for our target audience.
-
Connection request note on LinkedIn (under 300 characters)
-
Call script and voicemail script
___________________________________________________________________________________
1. Identify a possible customer from the target audience of Maker you would like to bring to us and explain in detail why they might be a good fit.
Target Audience:
E-commerce
-
Direct to Consumer
-
Wants/would benefit from a stunning, personalized, converting webpage
-
No IT knowledge or Coding capabilities
-
Goals to improve product discovery, conversation rates and sales
Ideal Customer Target:
-
Hint Inc
-
“Pure water, nature's original refreshment, accented with fruit essence. No sugar, no diet sweeteners. EVER.”
-
San Francisco-based beverage company that was founded in 2005
-
Best known for its delicious unsweetened flavoured water.
-
Their mission is to help people everywhere fall in love with water.
-
One of the fastest-growing flavoured water in the United States.
-
Received numerous accolades, including Best Flavored Water (from Health, Men’s Health, and SELF magazines).
2. Identify decisions makers to contact in the company and give a rationale as to why those contacts/personas might be the best.
Decision Makers (by rank):
CMO, Chief Marketing Officer
-
Consumer marketer and branding expert who has the unique ability to meld a data-driven, performance marketing approach with impactful, breakthrough creative messaging.
-
His expertise includes mobile app marketing, customer engagement and retention, growth hacking, direct sales, product marketing, advertising development, SEO strategy, media planning, promotions and email marketing.
Director, Direct-to-Consumer Marketing
-
Skilled in Search Engine Marketing (SEM), Paid Social, Market Research, Management, and Business Analytics.
-
Previously responsible for maintaining websites.
Director, eCommerce Analytics
-
Uses data to create compelling stories that are clear, concise, and drive results.
Director, Sales Marketing
-
Analyzes monthly sales forecasts & strategizes how to reach monthly sales goals.
Senior Executive, eCommerce and Omnichannel Marketing
-
Drove digital campaign conversion increase.
-
Diversify and expand marketing and E-commerce approach.
-
Built capabilities that enabled the company to fully capitalize on DTC opportunities.
-
Manage paid media and Direct-to-Consumer marketing budget.
-
Diversified media mix strategy to minimize risk, open channels, and maximize LTV, revenue, and customer acquisition.
-
Strategizes acquisition targets in core media channels Facebook and Instagram.
-
Managed website optimization strategy (landing pages) and generated site conversion improvements.
Manager, eCommerce Marketing
-
Focused on creative marketing, visual communication, and storytelling to develop Hint's brand identity and development.
Manager, Social Media
-
Managed daily management of Hint’s social channels (IG, FB, TW, LI, TikTok).
-
Curate user-generated content to be used on social.
-
Coordinate with Sales, Marketing and Operations Teams to align with business goals and initiatives
3. Create a drip campaign for outbound outreach for our target audience. This campaign would consist of email including subjects & subsequent follow-ups emails, LinkedIn Msgs/inMails, note to connection requests on LinkedIn (under 300 characters), call script, and voicemail script.
Subject lines:
-
Maker Made.
-
Simplicity requires ruthlessness.
-
Pretty sure this changed my life.
-
Delightfully simple.
-
From design to delight!
-
Delightful designs made for you.
-
Elevated web designs minus the delays.
-
Rich in color. Rich in Life.
-
Engage better and sell more.
-
Create without code.
-
Content. Commerce. Collaboration
-
Data-driven designs.
-
UGC 🤝One-click posting
-
Engaging content 🤝72% increase in conversion
-
High-quality content faster than ever before.
-
Real-time engagement analytics
-
Sell live with Videos.
-
Engage shoppers with Maker.
Drip Campaign
Email 1: Differentiate
Hi [name],
Simplicity requires ruthlessness.
Maker transforms your e-store without code or developers.
From design to delight on every channel, measure engagement metrics in real-time.
Engage better and sell more with enhanced product navigation and livestream shopping - instant, intuitive and visual.
Are you ready to increase your store engagement, brand loyalty and drive more sales?
Email 2: Reinforce
Hi [name],
We’re on a mission to make you fall in love with Maker.
Delight your customers with engaging experiences while increasing loyalty and sales.
“The addition of Maker to our Martech Stack was, hands down, one of the best decisions we’ve made. From flexibility and ease of use to its ability to integrate with multiple platforms seamlessly, the only limitation of this tool is our own creativity.”
Yongevity enhanced 115+ pages with engaging content while saving $195,000 in the design, development and project management costs by collaborating with Maker.
Level up your designs and save thousands - let’s discuss how.
Email 3: Inform
Hi [name],
Did you hear about Instagram de-platforming the shop tab from its home page?
Shopping is entertainment and entertainment drives sales.
Maker works with D2C brands to make your Instagram shoppable and enhance your product pages with your requested UGC #hintwater.
Enhance your text-based reviews with live commerce and bold imagery to convert shoppers to buyers. Bring life to your reviews with video testimonials (like this one) to amplify and humanize your web pages.
Email 4: Persuade
Hi [name],
It’s Tumaini from Maker.
We haven’t had a chance to connect yet.
Until then, check out our Maker “Growth Stories”.
-
Wine Access: How Wine Access uses Maker to power their membership funnel and critical category pages
Ready to take your web design and sales to the next level?
Email 5: Differentiate
Do you hate design?
If your answer was yes, it might be because you think it only relates to making products look good.
But great design is more than that.
Great design lets your customers make better choices and have better experiences.
Maker.co lets you create, publish and test stunning content in real-time across brand sites, with no coding or IT delays.
With Maker Pages, Nav, and Live design like a pro in less time with larger returns 💰.
Email 6: Manual Email (Generate an email based on their most recent news/post)
Hi [name],
Congratulations on making the list of Business Wires’ “ Leading Value-Added Water Companies and Brands” list and PopSugars “Best Bottled Water” list
A product like yours that’s:
-
Vegan
-
Free of nuts, soy, and gluten, with
-
Still, sparking, and energy water options is a stand-out feat!
With Maker, you can showcase these achievements with visually stunning designs and use video to share Hint’s story!
Create, publish and enhance any page of your existing site.
Engage better, sell more, and amplify your brand's story.